Online Marketing is ending up being a necessary marketing medium for a successful organization. If a company can effectively marketing their product and services online they open many new doors to possible customers and sales leads. A well structured and organised SEO consultant will suggest 2 opportunities for online marketing, Search Engine Optimisation and Paid Online Marketing (like Pay Per Click). Ideally you would have the ability to afford both paid and unpaid marketing projects but if you are like most companies you are on a budget plan and require the proof that online marketing actually works.
The most typical phrase I hear is "But everybody knows who we are and what we do" in relation to their company. This is simply not real otherwise every potential client would already be beating down your door would not they? There is always space for growth and if you offer a services or product then there is constantly internet marketing potential.
So, lets check out why SEO is far remarkable to paid internet marketing.
SEO is a long term method for your online marketing. Need to you carry out pay per click or other paid online marketing then as soon as you stop paying your expenses to the advertiser the traffic to your site will stop.
2. With pay per click marketing you spend for every visitor delivered to your site whether they like your service or not. With Search Engine Optimisation your website will hopefully appear high in the totally free search engine result and this will indicate you do not spend for a click through to your site-- efficiently as soon as your SEO is setup every click or visitor to your website is complimentary.
3. Incorrect or phony http://www.thefreedictionary.com/seo service provider click throughs. In a study released in August 2007 it was figured out that 18% of click throughs on pay per click links on Google View website were incorrect. Simply put this might be competitors clicking through to your website just trying to cost you cash in marketing.
4. The psychology of clicking sponsored links. If you appear in both the paid and unpaid search results page then you would see about 80% of your site traffic originated from the unsettled complimentary SEO website links. There is a psychology associated with customers clicking on paid advertising links especially if they are identified as such, like in Google "Sponsored Links". Searchers see straight through this and understand it is a paid marketing link. Consumer preference is placed on the freely created results and links at a rate of 4 to 1.
5. Over the period of one year the cost of establishing the preliminary SEO campaign will have more than improved the underlying site traffic that an equivalent costing pay per click project will have achieved. From my client examples there has to do with a 4 times website traffic factor weighted for SEO versus pay per click. I was amazed myself !!
In a recent newspaper article in Melbourne, Australia, it was shown that holding a position in the leading 3 areas in the search engine results pages for a competitive term is worth search engine optimisation advantages an approximated $1.5 million. It was also revealed that holding the top area produces 3.5 times the traffic that the number two spot produces.
When it boils down to it a well performed Search Engine Optimisation campaign will get your website enormous amounts of website traffic. Of course selling the product or service is then the responsibility of the real website so make certain you couple your SEO with excellent style, clear and common calls to action and proper marketing concepts like colour schemes and layouts. In my viewpoint it is important to get this SEO campaign mix appropriate so speak with a respectable SEO company and gain some info on how they can assist you.